Our Story
Ūptake Nutrition was born from a personal quest—fuelled by grit, science, and the pursuit of better, our mission is to fuel everyday performance with purpose.
We believe that how you fuel your body shapes how you show up in the world.
The “Ū” in Ūptake isn’t just a name—it’s a reminder that Ū are at the centre of your health journey.
Our goal is simple: to help you feel better, perform better, and thrive -
Ū, only Better!
The Why Behind Ū
Ūptake Nutrition began with our own search for better - answers that went beyond generic advice, quick fixes, or empty promises. What we found was simple but powerful: when you understand your body and fuel it well, everything changes.
Today, our vision is simple: to help Ū fuel your body with purpose, backed by science and built for real life.
Formulaged with purpose
No fluff, no fillers. Just ingredients that work—chosen for their proven impact on energy, recovery, and resilience at the cellular level.
Real-Life Tested
What we offer isn’t theory—it’s the result of years of experimenting, testing, and learning through our own recovery and performance journeys.
Grounded in Metabolic Insight
As certified metabolic health coaches, we understand how blood sugar, energy, and stress all connect. Our products are designed to support stability from the inside out.
Fuel That Puts Ū First
This is personal. Everything we do is built to help Ū feel clearer, stronger, and ready for whatever life brings.
Because when Ū feel better, everything gets better.
We’re Gavin & Jules—partners in life, health, and building things that matter.
Our journey started with a simple question: why doesn’t feeling “healthy” always feel good? Gavin, an engineer and endurance enthusiast, turned his body into a testing ground—tracking blood sugar, fuelling strategies, and recovery patterns through years of cycling, running, and data deep dives.
Jules—driven by a passion for food, nature, and feeling strong—questioned everything she once believed and had learnt about nutrition and health.
What we uncovered changed everything: real wellness starts at the cellular level. And it’s not just about training hard or eating clean—it’s about fuelling with purpose, understanding your body, and living with clarity.
Between us, we’ve built more than a supplement company. We’ve built a lifestyle grounded in metabolic health, real-world experience, and a relentless curiosity to know what works.
Ūptake Nutrition is the result of that journey—and now, we’re here to help Ū start yours.
This is ŪS
Gavin & Jules George
More than Fuel: Insight-Driven Wellness
Ūptake Nutrition supports your body from the inside out—but if you want to go deeper, we’ve got you covered. Through Ūpgrade Health, we offer real-time metabolic tracking with CGMs (Continuous Glucose Monitoring), personalised fuelling strategies, and 1-on-1 coaching to help you master your metabolism. Because supplements are just one piece of the puzzle—how you live, eat, sleep, and move matters too. To learn more, please visit our Ūpgrade Health website.